Publisher Vetting Checklist: 12 Signals Before You Buy a Placement
The exact signals to check before spending a dollar on a sponsored article or brand mention.
Want to be the source AI engines quote? Browse vetted publishers with an AI Authority Score.
Explore the marketplace →From organic traffic shape to referring-domain quality to editorial transparency, here are the twelve checks every buyer should run before booking a placement.
- Organic traffic curve (steady or growing, not a sudden spike).
- Referring domain diversity.
- Anchor-text profile.
- Brand-search volume.
- Editorial team transparency.
- AI Authority Score above 65 for AI-citation goals.
- Indexation rate on Google.
- Schema coverage on article templates.
- Page experience and Core Web Vitals.
- Permanent vs. time-limited placement.
- Dofollow policy.
- Refund and revision policy.
Put this into practice
Every publisher in our marketplace is vetted on traffic, editorial quality and whether it actually appears as a source inside AI answers.
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